Blacklite District Goes Viral With Breakthrough “Cold As Ice” Video

Spearfish, SD-based electronic alternative rock act Blacklite District (BLD) has delivered two Official Music Videos for their single, “Cold As Ice,” off of their third LP, Instant Gratification. The first video, published on February 24, 2017, and posted by famed radio DJ Lou Brutus the same day, got 350,000 streams in its first week and later accumulated several million since then. The second video, featuring imagery from the hit video game Minecraft, has earned an additional +15 million views since its release on August 23.

I don’t really know what else to say about this song, because the music really does the talking. “Cold As Ice” has exceeded every expectation we set for it. From 20 million views on YouTube to major airplay on SiriusXM Octane to the “Rock Hard” playlist on Spotify, and now heading Top 40 on the Billboard Charts, we’re excited for “Cold As Ice” to continue to scratch and claw its way into 2018 with us.” – Kyle Pfeiffer (Vocalist/Producer)

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